Retune – Your AI Virtual Assistant on Steroids | Retune AI Chatbot Review


In the evolving world of AI, Retune has emerged as a game-changer in chatbot segment, offering the ability to create AI chatbots to your needs. Whether you’re in affiliate marketing, Freelancing, or simply looking to enhance customer engagement, Retune provides a powerful solution. In this blog post, we’ll explore what, who, how’s if Retune, its use cases, its pros and cons, and ultimately, why it could be the chatbot tool you’ve been searching for.

About Retune:

Retune is a AI chatbot platform designed to empower users with the creation of personalized chatbots. These chatbots can be kept privately for your use, published on your website, or shared with your team. The platform allows you to train your chatbots on a wide range of topics, including affiliate products, network marketing strategies, product information, compensation plans, and more. With Retune, the possibilities are virtually limitless.

Use Cases:

  1. Affiliate Marketing: If you’re an affiliate marketer promoting multiple products, you can create chatbots tailored to each product. These bots can guide potential customers and answer their questions effectively, increasing your conversion rates.
  2. Network Marketing: For network marketers building teams and promoting opportunities, Retune can be a valuable asset. You can create chatbots to onboard new members, provide training, and explain compensation plans.
  3. Product Information: If you have a product or service, Retune can help you create chatbots that serve as virtual assistants, providing detailed information and answering customer inquiries 24/7.
  4. Lead Generation: You can deploy chatbots on specific blog posts or landing pages to engage with visitors and capture leads. These chatbots can qualify leads and provide relevant information.
  5. Personalized Training: Do you have a library of training materials or courses? Retune allows you to create bots that deliver personalized training based on user preferences and needs.

Pros of Retune:

  1. Unlimited Personal Bots: You can create an unlimited number of personal chatbots, tailoring each one to specific purposes.
  2. File Uploads: While currently limited to text and PDF files (with more formats likely coming), you can upload training materials, documents, and resources to train your chatbots effectively.
  3. Infinite Memory: Chatbots created with Retune have an infinite memory, allowing them to review past conversations and provide more context-aware responses.
  4. Customization: You can personalize your chatbots with avatars, names, and even tweak their personalities to suit your brand.

Cons of Retune:

While Retune offers numerous advantages, it’s essential to consider some potential drawbacks:

  1. Limited File Formats: At present, Retune supports only text and PDF file uploads. (We may expect more formats in upcoming updates)
  2. Learning Curve: For the new users like any other tool users may find bit difficult in exploring the tool. However, resources and tutorials are already provided to help you get started.

About Company:

When was your company founded & where is it located?

December 2022, Delaware

What are past projects, failures, or successes you’ve had in your career?

We have another company, re:cruit (, where we help early stage startups, specially from the YC community to hire from our network.

What is your team size?

2 founders (both engineer)
2 engineers (total 4 including the founders)
1 designer
1 support

Are you funded or bootstrapped?

Bootstrapped. We have another highly-profitable business ( that funds re:tune with capital and engineering resources for retune’s enterprise customers.

What 3rd party tools is your product critically dependent on?

OpenAI and Anthropic.
Although, we are not directly or critically dependent on any third party tools, as long as our users have access to the APIs themselves.

Where is your customer data stored?

Washington DC, USA

What’s the origin of the idea for your product?

We have another business, re:cruit ( where we have been helping early stage founders to build their products.
Over the years, we have helped a number of startups build AI solutions on top of language models and over time, we developed a bunch of internal tools to easily build these solutions.
From there, we had this idea to build a frontend layer for easily using OpenAI APIs.
After ChatGPT was released, we built the v1 of re:tune as a weekend project, to enable both engineers and non-engineers easily fine-tune OpenAI models without having to write any code – from there it gradually evolved as a platform to help users build AI based solutions.

What problem is your product solving and how?

AI is just getting started. And even with all the hype and excitement around it since the launch of ChatGPT, being able to use almost any of the latest AI technologies are limited to AI researchers or AI engineers because of the lack of powerful tools and rich, easy to use interfaces that everyone can use.
And even though there are amazing startups building very specific solutions like chat with a youtube video or convert your FAQ list to a chatbot, they are very limited in nature and enforce a lot of artificial constraints (like limits on length of messages, number of users or only being able to use a particular model).
Re:tune is building the platform to transform cutting-edge AI researches into user friendly interfaces for everyone to use, without putting any extra or unnecessary constraints or limits so our users can build whatever they want and however they want them to be.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

We have been knee deep in building re:tune – the campaign will help us to focus on engineering and catering to our customers while AppSumo helps us with marketing.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

We are primarily looking forward to work with the customers to understand their needs so we can prioritize our roadmap better to serve even more powerful AI use cases involving audio, video and image models.



In a world where chatbots are becoming increasingly indispensable for businesses and marketers, Retune stands out as a versatile and cost-effective solution. With the ability to create unlimited personal chatbots, train them on various topics, and engage with your audience effectively, Retune opens up a world of possibilities. While it has some limitations, such as file format support, its lifetime access plans and customization options make it a compelling choice for those looking to enhance their chatbot capabilities.